Choosing the Right Eye Shadow
By her-tips

Choosing an eye shadow isn’t hard, in fact, it can be fun. You just have to know what colors look best on you, what effects you want to achieve, and where you want to wear it.

Color

Eye shadow color should be chosen by two things, skin color and eye color.
Finding your skin color can be done by taking a look at the inside of your wrist. You will find that you will either have a yellowish or pinkish tone to the skin there. Your eye shadow will need to have a tone to match this tone. For instance, if you have a yellow tone to your skin you will need to choose an eye shadow that has warmer tones, such as rust, browns, orangey pinks, pumpkins, and yellow-reds. If you have a pink tone to your skin you should choose cooler colors such as charcoal, rosy pinks, blue-reds, chocolate browns, and blues. Metallics should also be chosen by skin color. Gold and copper look great on women with yellow tones to their skin, while silver looks fantastic on women with pink tones.

To match eye shadow to eye color, just take a look at some of the prepackaged eye shadow kits labeled by color. These kits are made by several makeup companies and have colors specifically ...... (to be continued on next paragraph)

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(continued)...... for each eye color. You will usually find that blue eyes look best in blues and browns. Brown eyes look best in greens and yellows. Green eyes look good in browns and grays.

Effects

You should also buy eye shadow for the different effects you want to use on your eyes. If you love the smoky look then choose grays and charcoals. If you like dewy, fresh looks then pick pinks, creams, and frosty whites.

Day and Night
During the day, eye shadow colors should be light and less dramatic. Down play your day look a lot.  At night they can be dark and as dramatic as you like. Take into consideration where you will be, as well. A club requires a more dramatic look than a fancy restaurant, for instance.

Matching

Way back when, women matched their eye shadow to their outfits. Today this is not only unnecessary, but if you matched every outfit with shadow then you would be overwhelmed. Simply compliment your outfit with contrasting or complementary colors that look good on you.
Take all of these ideas into consideration before you shop and you should come home with eye shadows that look great on you no matter what you are wearing.